Xiaohongshu, which translates to “Little Red Book”, is a Chinese social commerce platform focused on lifestyle content and shopping recommendations. With over 110 million monthly active users, Xiaohongshu has become a go-to destination for brands looking to market to young Chinese consumers, especially women. This guide will walk through the key tools, strategies, and best practices for marketing on Xiaohongshu effectively. Understanding Xiaohongshu Before developing…